Much like in baseball, there are a set of rules and regulations you must follow in order to play ball (and win big) with TikTok's algorithm. Huzzah! Types of Content the Algorithm Won't Recommend This means that even if you only have a handful of followers, or have never posted to TikTok before, there’s still an opportunity for your video to go viral. Whether you've had previous high-performing videos There are a few factors that do not influence how the TikTok algorithm ranks your content. Factors That Do Not Influence the TikTok Algorithm TikTok's algorithm is always trying to serve high-interest videos to every user, and it uses previous activity to determine this:Įach of these factors is individually weighed by TikTok’s recommendation system (with some indicators being more important than others), which means each For You page is completely unique. If you need help finding the latest TikTok trends, bookmark Later's TikTok trends resource - updated weekly! 5. Tapping into trending audio is great for landing on more FYPs - especially if you jump on the new trend early. When a video includes a trending sound or song, the algorithm will use this to categorize your content and serve it to relevant audiences. The algorithm recognizes a user's device settings (including location and language) when deciding who may be interested in a video. TikTok is great at categorizing content based on user interests, so subject matter is an important factor when it comes to reach potential on the app.

The more engagement and views a TikTok video receives, the more likely it will be served to larger audiences. The main contributors being: user activity, video subject matter, location and language, audio, and “Not Interested” feedback.

There are multiple factors that influence how TikTok's algorithm serves content to users. H ow Does the TikTok Algorithm Work in 2023?

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